// Campaign Strategy
Sigil Advertising, Pune

Campaign strategy agency in Pune — briefs, frameworks, and execution that perform.

We build advertising campaigns from the brief to the final report — strategy, creative direction, media planning, and performance review handled as one engagement.

Campaign StrategyCreative BriefsMedia PlanningCampaign ExecutionPerformance ReviewBrand Campaigns

Strategy before spend — always.

Get a Free Campaign BriefGet a Free Campaign Brief
Campaign strategy agency in Pune — advertising campaign planning
4+Channels Per Campaign
// What campaign strategy includes

What we build for your brand

From the first strategy brief to the final performance review — every part of your campaign is planned and executed by Sigil.

Campaign Strategy Brief

Platform selection, objective setting, audience research, and campaign architecture — documented before any creative work begins.

Creative Direction

Visual and copy direction across every ad format and platform — built around your brand voice and campaign objective.

Media Planning

Where to spend, how much, and when — a written media plan covering platform split, budget allocation, and campaign timeline.

Campaign Execution

Launching and managing campaigns across Meta, Google, YouTube, and LinkedIn — with daily monitoring during active periods.

Testing & Optimisation

A/B testing of creatives, audiences, and copy — with documented learning applied to every subsequent campaign.

Performance Review

A monthly report covering reach, spend, leads, and the strategy for the next campaign cycle.

// The four stages

Brief.
Plan.
Execute.
Review.

Four stages. One Sigil team. Every campaign documented and reported.

Strategy Brief

Campaign objective, audience profile, platform selection, and creative direction — written down before a single rupee is spent.

Media Plan

Budget allocation, platform split, campaign timeline, and targeting strategy — a complete plan your team can read and approve.

Execution

Campaigns launched and managed across Meta, Google, YouTube, and LinkedIn — with daily spend monitoring and creative updates.

Performance Review

End-of-cycle report with reach, cost, leads, and documented learnings — so every next campaign starts better than the last.

// By the numbers

Campaigns built on
strategy. Not guesswork.

Every campaign we run starts with a written brief. Every cycle ends with a written review. Nothing is left to chance.

0+Channels Planned Per CampaignMeta, Google, YouTube, and LinkedIn — coordinated in a single media plan
0%Campaigns Start with a Written BriefStrategy is documented before any creative work or spend begins
2+Years Average Client EngagementBrands that start with Sigil keep coming back campaign after campaign
// Don't take our word for it

Hear what our clients say about us

5.0

Google rating
5 stars

Their understanding of social media is exceptional — they are undoubtedly experts in this field. We are lucky to have Sigil as our agency.

Leena Kulkarni

Founder, Advaita Handicrafts

Their consistency and strategic approach — along with eye-catching visuals and well-timed posts — ensures our brand message is always clear and compelling. Truly a dedicated team.

Mrudula Bhave

Founder, CalPal Nutrichef

One of the best packaging design solutions I've seen — quality work that completely transformed how our product is perceived on shelves.

Sambhaji Khilari

CEO, Aannaji

Sigil created a full brand identity for our label — starting from the name and ending with a logo that moves like silk.

PnP Creations Pvt. Ltd.

Founders, SaŌrii
// What you receive

Five things we deliver
for every campaign engagement.

Strategy Brief, Media Plan, Creative Direction, Campaign Execution, and Performance Review — everything from first brief to final report.

01

Campaign Strategy Brief

Campaign objective, audience profile, platform selection, creative direction, and KPIs — delivered as a written document before any work begins.

Before launch
02

Media Plan & Budget Split

A written media plan covering platform allocation, budget breakdown, campaign timeline, and targeting parameters.

Week 1
03

Creative Direction & Ad Production

Visual and copy direction across every format — feed, stories, search, display, and video — produced to platform specifications.

Week 2–3
04

Campaign Launch & Management

Campaigns set up, launched, and monitored daily across all agreed platforms — with real-time adjustments during active periods.

Ongoing
05

Monthly Performance Review

Reach, impressions, clicks, leads, cost-per-result, and the strategy for the next campaign cycle — delivered every month.

End of month

Not sure where to start?

Get a Free Campaign BriefGet a Free Campaign Brief
// How we approach every campaign

We brief before we build.

Every Sigil campaign follows a documented framework — from objective to execution. No surprises, no wasted spend.

Objective Setting

Define the campaign goal — awareness, consideration, or conversion — and set measurable KPIs before the brief is written.

Audience Research

Build audience profiles from first-party data, platform research, and past campaign performance — not assumptions.

Media Planning

Select platforms, allocate budget, set timeline, and document targeting parameters in a written plan you can review before launch.

Creative Direction

Define visual style, messaging hierarchy, and copy tone for every ad format — tied directly to the campaign objective and audience.

Campaign Review

End every cycle with a written performance review — what worked, what didn't, and what changes before the next campaign.

// Before the first rupee is spent

How we build
campaigns that hold.

"We don't launch campaigns until we understand your business, your buyer, and your budget."

Strategy Brief

Campaign objective, audience research, platform selection, and KPIs — documented before any creative work or media spend.

Before launch
01
02

Media Plan & Creative

Budget allocated, creative direction set, ad formats confirmed, and campaigns built to platform specifications.

Week 1–3

Launch & Live Management

Campaigns go live. Daily spend monitoring, creative performance checks, and real-time adjustments throughout the active period.

Ongoing
03
04

Review & Next Brief

Monthly performance review delivered. Learnings documented. Strategy for the next cycle written before the current one closes.

End of month
// Industries we work with

Campaign strategy for
every kind of Pune brand.

We've built campaign strategies across diverse industries — each with unique objectives, audiences, and conversion paths.

Restaurants & food

Campaign strategy for Pune restaurants running seasonal promotions, new outlet launches, and delivery platform drives.

FMCG & packaged foods

Multi-channel campaign planning for packaged food brands targeting retail and e-commerce audiences.

Healthcare & clinics

Campaign strategy for clinics and healthcare providers promoting new services, doctor availability, and health programmes.

Education & coaching

Admission campaign planning for coaching centres and educational institutes across Pune.

Real estate

Campaign strategy for property developers and brokers — project launches, open-house drives, and lead generation.

Retail & e-commerce

Seasonal campaign planning and promotional calendar strategy for retail and online stores.

Professional services

Campaign strategy for B2B service providers, consultancies, and professional practices targeting decision-makers.

Fashion & lifestyle

Brand campaign planning and product launch strategy for clothing and lifestyle brands.

Startups & D2C

Go-to-market campaign planning and launch strategy for new and early-stage D2C brands.

Hospitality & travel

Seasonal campaign strategy and occupancy-drive planning for hotels and travel businesses.

Technology & SaaS

Demand generation campaign strategy for software products and technology service companies.

Handicrafts & artisan

Campaign planning for handmade and artisan brands reaching buyers online and at events.

// Who we work with

Three types of brands
we build campaigns for

Product Brand

Brands running regular campaigns.

FMCG, fashion, food, and lifestyle brands that need campaigns planned, executed, and reviewed on a regular cycle — not one-off bursts.

Local Business

Businesses with a seasonal calendar.

Restaurants, clinics, and retailers with recurring campaigns — admission season, Diwali promotions, new outlet launches — that need a consistent strategy behind them.

Service Business

Professional services and B2B.

Consultancies, agencies, and B2B service providers that need lead generation campaigns with a written brief and a performance review, not just ad spend.

// The Sigil standard

Our standard of work.

Your campaigns get a dedicated team — not a tool subscription, not a junior — who handle strategy, creative, execution, and reporting together.

  • ✦
    Brief before spend

    We write a campaign brief before any creative work or media spend begins. You approve the strategy before we launch.

  • ✦
    Written media plans

    Every campaign comes with a documented media plan covering platforms, budget allocation, timeline, and targeting. Not a verbal handshake.

  • ✦
    Creative direction as standard

    Ad creative and copy direction are part of the campaign engagement — not an extra. Every format, every platform.

  • ✦
    Monthly performance reviews

    Every campaign cycle ends with a written performance review covering reach, cost, leads, and the strategy for next month.

  • ✦
    No locked-in retainers

    We earn your trust campaign by campaign. Month-to-month after the initial strategy brief and setup.

// Our clients

Brands & businesses we’ve worked with.

From startups to established brands — businesses across India we’ve worked with, and continue to work with.

24 Media Fusion — Sigil Advertising client24 Media Fusion — Sigil Advertising client
Aannaji — Sigil Advertising clientAannaji — Sigil Advertising client
Advaita Handicrafts — Sigil Advertising clientAdvaita Handicrafts — Sigil Advertising client
Allyntic Digital — Sigil Advertising clientAllyntic Digital — Sigil Advertising client
Amul — Sigil Advertising clientAmul — Sigil Advertising client
Asian Namkeens — Sigil Advertising clientAsian Namkeens — Sigil Advertising client
CF Sourcing — Sigil Advertising clientCF Sourcing — Sigil Advertising client
CalPal — Sigil Advertising clientCalPal — Sigil Advertising client
Deewan Khana — Sigil Advertising clientDeewan Khana — Sigil Advertising client
Goalseek — Sigil Advertising clientGoalseek — Sigil Advertising client
Hans Hospitalities — Sigil Advertising clientHans Hospitalities — Sigil Advertising client
Inteleon Labs — Sigil Advertising clientInteleon Labs — Sigil Advertising client
Kidiaree — Sigil Advertising clientKidiaree — Sigil Advertising client
LKDS Design Studio — Sigil Advertising clientLKDS Design Studio — Sigil Advertising client
Lets Webify — Sigil Advertising clientLets Webify — Sigil Advertising client
Mauli Tea — Sigil Advertising clientMauli Tea — Sigil Advertising client
Mosquito Free World — Sigil Advertising clientMosquito Free World — Sigil Advertising client
Nutri Aura — Sigil Advertising clientNutri Aura — Sigil Advertising client
Oculus Eye Clinic — Sigil Advertising clientOculus Eye Clinic — Sigil Advertising client
Openskiez Outdoors — Sigil Advertising clientOpenskiez Outdoors — Sigil Advertising client
Palange Biryani — Sigil Advertising clientPalange Biryani — Sigil Advertising client
PnP Creations — Sigil Advertising clientPnP Creations — Sigil Advertising client
SaŌrii — Sigil Advertising clientSaŌrii — Sigil Advertising client
Sunrise Engitech — Sigil Advertising clientSunrise Engitech — Sigil Advertising client
TakeupSkills — Sigil Advertising clientTakeupSkills — Sigil Advertising client

Logos shown represent a selection of our extensive clientele. We have worked with many more businesses across varied sectors.

// Common questions

Campaign strategy, answered.

Five questions we hear from every brand before they start.

It includes a written campaign brief (objective, audience, platforms, KPIs), a media plan (budget split, timeline, targeting), creative direction across all formats, campaign execution and management, and a monthly performance review. Everything is documented before any spend begins.

Running ads means launching campaigns and monitoring spend. Campaign strategy means defining the objective, audience, creative direction, and media plan before any ad is built — and reviewing results after every cycle to improve the next one. Strategy is what makes the ads work.

Yes. Creative direction — visual style, messaging, copy tone — is part of every campaign engagement. We brief the creative, produce the ads, and ensure every format is built to platform specifications.

A standard campaign takes 2–3 weeks from brief to launch. Week 1: strategy brief and media plan. Weeks 2–3: creative production and campaign setup. Week 3–4: launch and live management.

We plan and execute campaigns across Meta (Facebook and Instagram), Google (search, display, and YouTube), and LinkedIn. Platform selection is based on your audience and campaign objective — we recommend the right mix in the strategy brief.

// Work with us

Ready to run a campaign
that performs?

We start with a free campaign brief. You'll know exactly what we'd recommend before any commitment.

Get a Free Campaign BriefGet a Free Campaign Brief