// Logo Design
Sigil Advertising, Pune

Logo design agency in Pune — a mark your brand will carry forever.

We design logos for startups, retail brands, and food businesses in Pune — wordmarks, lettermarks, and symbol marks that work across every application.

Logo DesignWordmarkLettermarkSymbol MarkBrand-Ready FilesAll Formats

"A logo is the one design decision your business lives with permanently."

Get a Free Logo BriefGet a Free Logo Brief
Logo design for startups and brands in Pune
25+Logos Delivered
// What logo design includes

What we design for your brand

From the first concept sketch to the brand-ready file pack — every part of your logo project is handled by Sigil.

Logo Concept

3 logo directions explored — wordmark, lettermark, or symbol mark — each presented with rationale.

Colour System

Primary and secondary colour palette defined — with CMYK, RGB, HEX, and Pantone references for print and digital.

Typography Selection

Primary and secondary typeface pair chosen and documented — including licensing and usage guidance.

Brand-Ready Files

Final logo delivered in AI, EPS, PDF, PNG, and SVG — light background, dark background, and single-colour variants.

Size & Clearspace Rules

Minimum size, exclusion zone, and safe placement rules documented so the logo is always used correctly.

Logo Usage Guide

One-page reference document covering correct and incorrect usage — for internal teams and print vendors.

// Four mark types we design

Wordmark.
Lettermark.
Symbol.
Combination.

Four mark types. One Sigil design lead. Every file brand-ready.

Wordmark

The brand name set in a custom or customised typeface — the most versatile mark for new brands establishing name recognition.

Lettermark

Initials or an abbreviation — compact, works well for brands with long names or those competing in premium categories.

Symbol Mark

An abstract or pictorial icon that represents the brand — requires brand building but is the most scalable over time.

Combination Mark

Logotype and symbol used together — the most common choice for new brands that need both name recognition and visual identity simultaneously.

// By the numbers

Logos designed
to last.

Every logo project starts with a brief. Every file leaves with every format and variant you will ever need.

0+Logos DeliveredAcross startups, retail brands, food businesses, and service companies in Pune
0File Formats DeliveredAI, EPS, PDF, PNG, SVG, and JPEG — every colour variant included
0+Design Directions PresentedOn every project — wordmark, lettermark, symbol, or combination explored
// Don't take our word for it

Hear what our clients say about us

5.0

Google rating
5 stars

Sigil created a full brand identity for our label — starting from the name and ending with a logo that moves like silk.

PnP Creations Pvt. Ltd.

Founders, SaŌrii

Their understanding of social media is exceptional — they are undoubtedly experts in this field. We are lucky to have Sigil as our agency.

Leena Kulkarni

Founder, Advaita Handicrafts

Their consistency and strategic approach — along with eye-catching visuals and well-timed posts — ensures our brand message is always clear and compelling. Truly a dedicated team.

Mrudula Bhave

Founder, CalPal Nutrichef

One of the best packaging design solutions I've seen — quality work that completely transformed how our product is perceived on shelves.

Sambhaji Khilari

CEO, Aannaji
// What you receive

Five things we deliver
for every logo project.

Logo Brief, Concept Presentation, Refined Logo, Brand-Ready File Pack, and Usage Guide — everything from first brief to final files.

01

Logo Brief & Discovery

Brand name, category, audience, competitors, tone, and any existing brand assets — documented before any design work begins.

Before design
02

Concept Presentation

3 logo directions presented with context — mark type rationale, colour exploration, and typographic direction for each.

Week 1
03

Refined Logo

Approved direction developed to final quality — proportions, spacing, colour, and form all resolved.

Week 1–2
04

Brand-Ready File Pack

AI, EPS, PDF, PNG, SVG, and JPEG — light and dark variants, single-colour variant, and reversed variant.

Week 2
05

Logo Usage Guide

One-page document covering minimum size, clearspace, correct/incorrect usage, and colour references for print and digital.

Week 2

Not sure what kind of logo you need?

Get a Free Logo BriefGet a Free Logo Brief
// What your logo needs to survive

A mark is only
as strong as its system.

A logo without rules gets stretched, recoloured, and misused. We build the minimum system every logo needs to stay consistent.

Light & Dark Variants

Every logo delivered on white, on dark, and on brand-colour backgrounds — so it works everywhere.

Single-Colour Version

A one-colour version for embroidery, stamps, and print contexts where full colour isn't possible.

Clearspace Rules

Minimum exclusion zone around the mark — ensures the logo is never crowded or obscured.

Minimum Size

Smallest readable size documented for both print (mm) and digital (px) — so it never goes illegibly small.

Colour References

HEX, RGB, CMYK, and Pantone values — for your developers, printers, and vendors.

Usage Guide

One-page document showing correct and incorrect usage — for internal teams and suppliers.

// Our work

Logo design
in practice.

Proven results from real Pune brands.

SaŌrii logo and brand identity design

SaŌrii

A Pune women's clothing label built from the naming stage. PnP Creations needed a complete visual identity — from the brand name to the final logo files.

Deliverables: Brand naming · Logo design · Colour palette · Typography · Usage guidelines

See Full Case StudySee Full Case Study
// How we work

How we design a logo
that lasts.

"We don't design until we understand your brand, your category, and your competition."

Logo Brief

Category, audience, competitors, tone, and any existing assets — all documented before pencil meets paper.

Before design
01
02

Concept Presentation

3 mark directions presented with rationale — type treatment, colour, and form explored for each direction.

Week 1

Refinement

Approved direction resolved to final quality — proportions, weight, spacing, and colour all considered.

Week 1–2
03
04

File Delivery

Brand-ready file pack and usage guide — every format and variant you will ever need.

Week 2
// Industries we design logos for

Logo design for every kind of Pune brand.

We've designed logos across different industries — each with different visual conventions and positioning requirements.

Restaurants & food brands

Logo design for Pune restaurants, cloud kitchens, and food businesses — marks that work on signage, packaging, and social.

Food startups & D2C

Logo design for food startups entering modern trade or e-commerce — marks that look credible on shelf from day one.

Clothing & fashion

Logo design for clothing labels and fashion brands — wordmarks and symbol marks suited to garment tags and lookbooks.

Retail & lifestyle

Logo design for retail shops and lifestyle brands — marks built for signage, carrier bags, and digital presence.

Cosmetics & wellness

Logo design for cosmetics, skincare, and wellness brands — marks that convey quality and product category at a glance.

Professional services

Logo design for consultancies, agencies, and service businesses — marks that communicate credibility and specialisation.

Education & coaching

Logo design for coaching institutes, edtech startups, and training businesses in Pune.

Organic & natural

Logo design for natural, organic, and artisan brands — marks suited to kraft, eco-packaging, and farmers market contexts.

Healthcare & medical

Logo design for clinics, dental practices, wellness centers, and healthcare startups — marks that convey trust and professionalism.

// Who we work with

Three types of brands
we design logos for

STARTUP

New businesses launching for the first time

Founders who need a professional logo before they can launch — who want a mark that grows with the business, not one they'll need to redo in 18 months.

ESTABLISHED BRAND

Brands whose logo no longer fits where they're going

Businesses that have outgrown their original logo — and need a refresh that respects the brand equity built without starting from zero.

FOOD & FMCG

Product brands entering retail or e-commerce

Food, FMCG, and product brands that need a logo that works on packaging, delivery bags, and digital — simultaneously.

// The Sigil standard

Our standard of work.

Every logo project at Sigil gets a dedicated design lead — one person who handles brief, concept, refinement, and file delivery.

  • ✦
    Brief before design

    We document your brand, category, audience, and competitors before any concept work begins.

  • ✦
    Three directions, not one

    We present 3 distinct logo directions — not one option dressed up as three.

  • ✦
    Rationale, not guesswork

    Every direction comes with a written rationale — why this mark, why this type, why this form.

  • ✦
    Full file delivery

    Every logo leaves with every format you will ever need — no extra charges for additional file types.

  • ✦
    Usage guide included

    Every project includes a one-page usage guide — so your logo is never misused by vendors or internal teams.

// Our clients

Brands & businesses we’ve worked with.

From startups to established brands — businesses across India we’ve worked with, and continue to work with.

24 Media Fusion — Sigil Advertising client24 Media Fusion — Sigil Advertising client
Aannaji — Sigil Advertising clientAannaji — Sigil Advertising client
Advaita Handicrafts — Sigil Advertising clientAdvaita Handicrafts — Sigil Advertising client
Allyntic Digital — Sigil Advertising clientAllyntic Digital — Sigil Advertising client
Amul — Sigil Advertising clientAmul — Sigil Advertising client
Asian Namkeens — Sigil Advertising clientAsian Namkeens — Sigil Advertising client
CF Sourcing — Sigil Advertising clientCF Sourcing — Sigil Advertising client
CalPal — Sigil Advertising clientCalPal — Sigil Advertising client
Deewan Khana — Sigil Advertising clientDeewan Khana — Sigil Advertising client
Goalseek — Sigil Advertising clientGoalseek — Sigil Advertising client
Hans Hospitalities — Sigil Advertising clientHans Hospitalities — Sigil Advertising client
Inteleon Labs — Sigil Advertising clientInteleon Labs — Sigil Advertising client
Kidiaree — Sigil Advertising clientKidiaree — Sigil Advertising client
LKDS Design Studio — Sigil Advertising clientLKDS Design Studio — Sigil Advertising client
Lets Webify — Sigil Advertising clientLets Webify — Sigil Advertising client
Mauli Tea — Sigil Advertising clientMauli Tea — Sigil Advertising client
Mosquito Free World — Sigil Advertising clientMosquito Free World — Sigil Advertising client
Nutri Aura — Sigil Advertising clientNutri Aura — Sigil Advertising client
Oculus Eye Clinic — Sigil Advertising clientOculus Eye Clinic — Sigil Advertising client
Openskiez Outdoors — Sigil Advertising clientOpenskiez Outdoors — Sigil Advertising client
Palange Biryani — Sigil Advertising clientPalange Biryani — Sigil Advertising client
PnP Creations — Sigil Advertising clientPnP Creations — Sigil Advertising client
SaŌrii — Sigil Advertising clientSaŌrii — Sigil Advertising client
Sunrise Engitech — Sigil Advertising clientSunrise Engitech — Sigil Advertising client
TakeupSkills — Sigil Advertising clientTakeupSkills — Sigil Advertising client

Logos shown represent a selection of our extensive clientele. We have worked with many more businesses across varied sectors.

// Common questions

Logo design, answered.

Five questions we hear from every brand before they start.

It includes a logo brief, 3 concept directions with rationale, refinement of the approved direction, and a brand-ready file pack — AI, EPS, PDF, PNG, SVG, and JPEG in light, dark, single-colour, and reversed variants. A logo usage guide is included with every project.

A standard logo project takes 2 weeks from brief to final files. Week 1: brief and concept presentation. Week 1–2: refinement and approval. Week 2: file pack and usage guide delivery.

Logo design and brand identity are separate services. Logo design covers the mark, colour system, and usage guide. Full brand identity — which includes typography system, stationery, brand guidelines — is a separate engagement.

Yes. For rebrand projects we work from your existing brand equity — keeping what is recognised while modernising what is not. The goal is always to evolve the mark, not erase it.

AI (editable source), EPS (for print vendors), PDF (universal), PNG (transparent background), SVG (web and digital), and JPEG. Light, dark, single-colour, and reversed variants are included for each format.

// Work with us

Ready to design a logo
that lasts?

We start with a free logo brief. You'll know exactly what we'd recommend before any commitment.

Get a Free Logo BriefGet a Free Logo Brief