// Packaging Design
Sigil Advertising, Pune

Packaging design agency in Pune — packaging that sells before the customer even opens it.

We design shelf-ready packaging for FMCG, food & beverage, cosmetics, and retail brands — from the first concept sketch to the print-ready dieline.

Packaging DesignLabel DesignFMCG PackagingFood PackagingDieline & ArtworkPrint Production

"Great packaging sells the product before anyone reads the label."

Get a Free Packaging BriefGet a Free Packaging Brief
Packaging design for FMCG and food brands in Pune
50+SKUs Designed
// What packaging design includes

What we design for your brand

From the first concept sketch to the print-ready dieline — every part of your packaging is designed and prepared by Sigil.

Structural Dieline

Custom box, pouch, and container structures — designed to your product dimensions and production method.

Label & Wrapper Design

Front, back, and side panel layout — brand hierarchy, regulatory text, barcode, and ingredient area balanced visually.

Brand Application

Your logo, colours, and typography applied consistently across every SKU and variant in your product range.

Print-Ready Artwork

Final files prepared to your printer's specification — bleed, crop marks, colour profiles, and separation files included.

Multi-SKU Range Design

Consistent packaging family across product variants — so every SKU looks related but distinct on shelf.

Artwork & Pre-press Review

Final file checks before print — text accuracy, colour fidelity, barcode readability, and printer communication.

// Four things we produce

Label.
Box.
Pouch.
Wrapper.

Four packaging formats. One Sigil design team. Every file print-ready.

Label Design

Roll-fed, pressure-sensitive, and shrink-sleeve labels for bottles, jars, and containers — front and back panels.

Box & Carton

Folding carton, rigid box, and shipper box design — structural dieline included with all artwork files.

Pouch & Flexible

Stand-up pouches, flat pouches, and flexible film design for food, snacks, and personal care products.

Wrapper & Sleeve

Overwrap, band, and shrink sleeve design for confectionery, bakery, and bottled products.

// By the numbers

Packaging designed
for shelf performance.

Every packaging project starts with a design brief. Every file ends print-ready. Nothing left to the printer to figure out.

0+SKUs DesignedAcross FMCG, food, and retail — each file delivered print-ready to specification
0%Print-Ready File DeliveryEvery project includes bleed, crop marks, colour profiles, and printer communication
0yrHeritage Brand RedesignedAsian Namkeens — a 25-year Pune brand modernised without losing its identity
// Don't take our word for it

Hear what our clients say about us

5.0

Google rating
5 stars

One of the best packaging design solutions I've seen — quality work that completely transformed how our product is perceived on shelves.

Sambhaji Khilari

CEO, Aannaji

Their understanding of social media is exceptional — they are undoubtedly experts in this field. We are lucky to have Sigil as our agency.

Leena Kulkarni

Founder, Advaita Handicrafts

Their consistency and strategic approach — along with eye-catching visuals and well-timed posts — ensures our brand message is always clear and compelling. Truly a dedicated team.

Mrudula Bhave

Founder, CalPal Nutrichef

Sigil created a full brand identity for our label — starting from the name and ending with a logo that moves like silk.

PnP Creations Pvt. Ltd.

Founders, SaŌrii
// What you receive

Five things we deliver
for every packaging project.

Design Brief, Concept Presentation, Finalised Artwork, Print-Ready Files, and Printer Communication — everything from first brief to production.

01

Design Brief & Scope

Product dimensions, material substrate, print process, regulatory requirements, and brand guidelines — documented before any design work begins.

Before design
02

Concept Presentation

2–3 design directions presented with mockups — photorealistic product renders showing shelf context.

Week 1–2
03

Finalised Artwork

Approved concept developed to full production quality — all panels, all text, all regulatory content placed and typeset.

Week 2–3
04

Print-Ready Files

Production files with correct bleed, crop marks, colour profiles (CMYK/Pantone), and barcode verification.

Week 3
05

Printer Communication

Sigil liaises directly with your printer on file specification — so nothing gets lost between design and production.

Before print

Not sure where to start?

Get a Free Packaging BriefGet a Free Packaging Brief
// Finishes that make packaging sell

The detail is
in the finish.

The right finish turns good packaging into packaging that commands attention on shelf. We advise on material and finish choices as part of every project.

Gloss Lamination

Sharp, high-contrast finish that makes colours pop. Standard for FMCG and food packaging.

Soft-Touch Matte

Premium tactile feel. Used for cosmetics, wellness, and premium food products.

Spot UV

Selective gloss applied over matte — creates contrast between elements and highlights brand marks.

Hot Foil Stamping

Metallic gold, silver, or coloured foil for premium and gift product packaging.

Embossing & Debossing

Raised or recessed texture that communicates craftsmanship and quality.

Kraft & Recycled Stock

Natural, uncoated, and recycled substrates for brands with an eco or artisan positioning.

// Our work

Packaging design
in practice.

Two projects. Two brands. Two different approaches to packaging that sells.

Asian Namkeens multi-SKU packaging redesign

Asian Namkeens

A 25-year-old heritage FMCG brand facing modern competition. Their existing packaging felt dated despite strong brand equity. They needed a visual refresh that respected heritage while competing with national brands.

We redesigned 4 SKU packaging family with consistent structure, modern typography, and colour-coded variants for shelf distinction — all print-ready with full dieline specifications.

See Full Case StudySee Full Case Study

Aannaji

Aannaji is a premium artisan food brand with heritage positioning. They needed packaging that communicated quality, craftsmanship, and distinctiveness on modern retail shelves.

We designed a complete label and box packaging system with soft-touch matte finish and gold foil stamping — elevating the brand perception while maintaining production efficiency.

See Full Case StudySee Full Case Study
Aannaji premium packaging design
// How we work

How we build
packaging that performs.

"We don't start designing until we understand your product, your shelf, and your buyer."

Design Brief

Product spec, material, print process, brand guidelines, and regulatory requirements — all documented before work begins.

Before design
01
02

Concept & Mockups

2–3 design directions presented with photorealistic shelf mockups — so you see the product before it's printed.

Week 1–2

Artwork & Revision

Approved concept taken to full production quality — all panels finalised, text set, barcode placed.

Week 2–3
03
04

Print-Ready Delivery

Production files checked and handed over with printer communication — bleed, profiles, marks, all correct.

Week 3–4
// Industries we design packaging for

Packaging design for
every kind of Pune brand.

We've designed packaging across diverse industries — each with unique shelf positioning and consumer appeal requirements.

Dry fruits & nuts

Packaging design for dry fruit brands — pouch, jar label, and gift box formats for retail and e-commerce.

Tea & beverages

Packaging design for tea brands — tin, pouch, sachet, and outer carton for domestic and export markets.

Spices & masala

Packaging design for spice brands — sachet, jar, and refill pouch for modern trade and kirana.

Snacks & namkeen

Packaging design for snack and namkeen brands — pouch and carton formats for FMCG retail in Pune and Maharashtra.

Cosmetics & wellness

Packaging design for cosmetics brands — label, box, and pouch for skincare and personal care products.

Food startups & D2C

Launch-ready packaging for food startups and direct-to-consumer brands entering modern trade or e-commerce.

Restaurants & cloud kitchens

Packaging design for Pune restaurants — meal boxes, takeaway bags, sticker labels, and branded packaging.

Organic & natural products

Kraft and eco-substrate packaging for natural, organic, and artisan food and wellness brands.

Premium & gift packaging

Luxury packaging design for gifting, premium products, and high-end retail — with foil stamping, embossing, and specialty finishes.

// Who we work with

Three types of brands
we design packaging for

FMCG BRAND

Established brands relaunching on shelf

FMCG and food brands with existing products that need packaging redesigned to compete with modern competitors — without losing brand equity.

FOOD STARTUP

New products launching for the first time

Food startups and D2C brands launching their first product — who need shelf-ready packaging that looks like a national brand, not a home kitchen.

RETAIL BUSINESS

Restaurants and retailers building brand presence

Pune restaurants, cloud kitchens, and retailers who want packaging that reinforces their brand identity at the point of delivery.

// The Sigil standard

Our standard of work.

Your packaging project gets a dedicated design lead — not a template, not a junior — who handles brief, concept, artwork, and print delivery together.

  • ✦
    Brief before design

    We document your product spec, material, print process, and brand guidelines before any concept work begins.

  • ✦
    Photorealistic mockups

    Concepts are presented as shelf mockups — you see your product in context before approving.

  • ✦
    Full panel artwork

    We design every panel — front, back, sides, base — not just the hero face.

  • ✦
    Print-ready delivery

    Every file leaves with correct bleed, crop marks, colour profiles, and barcode verification.

  • ✦
    Printer communication

    We liaise directly with your printer on file specification. You don't need to translate design to production.

// Our clients

Brands & businesses we’ve worked with.

From startups to established brands — businesses across India we’ve worked with, and continue to work with.

24 Media Fusion — Sigil Advertising client24 Media Fusion — Sigil Advertising client
Aannaji — Sigil Advertising clientAannaji — Sigil Advertising client
Advaita Handicrafts — Sigil Advertising clientAdvaita Handicrafts — Sigil Advertising client
Allyntic Digital — Sigil Advertising clientAllyntic Digital — Sigil Advertising client
Amul — Sigil Advertising clientAmul — Sigil Advertising client
Asian Namkeens — Sigil Advertising clientAsian Namkeens — Sigil Advertising client
CF Sourcing — Sigil Advertising clientCF Sourcing — Sigil Advertising client
CalPal — Sigil Advertising clientCalPal — Sigil Advertising client
Deewan Khana — Sigil Advertising clientDeewan Khana — Sigil Advertising client
Goalseek — Sigil Advertising clientGoalseek — Sigil Advertising client
Hans Hospitalities — Sigil Advertising clientHans Hospitalities — Sigil Advertising client
Inteleon Labs — Sigil Advertising clientInteleon Labs — Sigil Advertising client
Kidiaree — Sigil Advertising clientKidiaree — Sigil Advertising client
LKDS Design Studio — Sigil Advertising clientLKDS Design Studio — Sigil Advertising client
Lets Webify — Sigil Advertising clientLets Webify — Sigil Advertising client
Mauli Tea — Sigil Advertising clientMauli Tea — Sigil Advertising client
Mosquito Free World — Sigil Advertising clientMosquito Free World — Sigil Advertising client
Nutri Aura — Sigil Advertising clientNutri Aura — Sigil Advertising client
Oculus Eye Clinic — Sigil Advertising clientOculus Eye Clinic — Sigil Advertising client
Openskiez Outdoors — Sigil Advertising clientOpenskiez Outdoors — Sigil Advertising client
Palange Biryani — Sigil Advertising clientPalange Biryani — Sigil Advertising client
PnP Creations — Sigil Advertising clientPnP Creations — Sigil Advertising client
SaŌrii — Sigil Advertising clientSaŌrii — Sigil Advertising client
Sunrise Engitech — Sigil Advertising clientSunrise Engitech — Sigil Advertising client
TakeupSkills — Sigil Advertising clientTakeupSkills — Sigil Advertising client

Logos shown represent a selection of our extensive clientele. We have worked with many more businesses across varied sectors.

// Common questions

Packaging design, answered.

Five questions we hear from every brand before they start.

It includes a design brief, 2–3 concept directions with photorealistic mockups, full panel artwork across all faces, print-ready production files (bleed, crop marks, CMYK/Pantone colour profiles), barcode verification, and direct printer communication.

A standard packaging project takes 3–4 weeks from brief to print-ready files. Week 1–2: brief and concept presentation. Week 2–3: artwork development. Week 3–4: final files and printer handover.

Yes. For box and carton packaging, the structural dieline is included. For label projects, we work to your container's supplied dieline or source a standard dieline from your printer.

Yes. The Asian Namkeens project was a full redesign of 4 SKUs that preserved 25 years of heritage positioning while modernising the visual language to compete on contemporary shelves.

We deliver print-ready PDF files with crop marks and bleed, layered AI/PDF source files, and packaged font and link files. We also supply a Pantone or CMYK colour reference sheet for your printer.

// Work with us

Ready to design packaging
that sells?

We start with a free packaging brief. You'll know exactly what we'd recommend before any commitment.

Get a Free Packaging BriefGet a Free Packaging Brief