Aannaji Idli Dosa Batter
Packaging redesign by Sigil Advertising
Aannaji produces authentic South Indian idli dosa batter — a product where trust and freshness are everything. The existing packaging wasn't doing justice to the quality inside the pouch. Sigil Advertising redesigned it from the ground up — from typography to colour to layout — to build instant shelf trust and make Aannaji stand apart in a refrigerated category full of lookalike products.
One SKU. Complete redesign from label to print.
In a refrigerated aisle where every product looks similar, the buyer decides in under 3 seconds. The redesign focused on three principles: authenticity (South Indian heritage communicated through visual language), freshness (colour and typography signalling quality and hygiene), and clarity (product name and variant readable at distance). Every decision — font weight, colour contrast, layout hierarchy — was made to serve the buy decision, not just look good.
- Full packaging dieline and artwork — idli dosa batter pouch
- Typography system communicating authenticity and South Indian origin
- Colour palette built for freshness, trust, and shelf differentiation
- Hierarchy redesign — brand name dominant, product information clear at arm's length
- Print-ready files delivered with bleed, marks, and correct CMYK profiles
Completely transformed.
Sambhaji Khilari
CEO, Aannaji
One of the best packaging design solutions I've seen — quality work that completely transformed how our product is perceived on shelves.
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