Asian Namkeens
Packaging redesign by Sigil Advertising
Asian Namkeens is one of Pune's most trusted snack brands, built over 25 years on consistent quality and a loyal local following. When they came to Sigil Advertising, the challenge was clear — modernise the packaging across four SKUs without losing the brand equity built over decades. Too much change would alienate loyal customers. Too little would leave the product invisible on an increasingly competitive retail shelf.
4 SKUs. 25 years of heritage. Modernised.
The namkeen and farsan category is crowded — dozens of brands compete for the same shelf space, and most packaging looks dated or indistinct. For a 25-year brand like Asian Namkeens, the challenge was specific: modernise the visual language without erasing the trust built over two decades. Loyal customers recognise the brand — the redesign had to honour that recognition while sharpening shelf presence enough to compete with newer entrants. Every decision — colour energy, typographic confidence, SKU hierarchy across four products — was made to keep what was earned and add what was missing.
- Full packaging dieline and artwork across 4 SKUs — Potato Chipsy Chopsy, Potato Masala Sev, Potato Sev, and Upwas Farsan
- Typography system balancing 25-year brand heritage with modern retail confidence
- Colour palette maintaining brand recognition while improving shelf standout
- Cross-SKU design system — consistent visual language across all four product variants
- Print-ready files delivered with bleed, marks, and correct CMYK profiles
Heritage, modernised.
Asian Namkeens
Pune — Est. 2001
Modern, shelf-ready packaging delivered across all 4 SKUs — giving one of Pune's most established snack brands the visual upgrade it deserved.
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